Der Launch des PUMA Phones

Sagem Wireless wandte sich für den Launch des PUMA Phones an AxiCom.

WEITER
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Telekommunikation

Telekommunikation - die Technologie, die dafür verantwortlich ist, wie wir kommunizieren - deckt ein breites Spektrum von Unternehmen, Produkten und Dienstleistungen und eine verwirrenden Vielzahl von technologischen Fähigkeiten ab. Von drahtlosen Handheld-Geräten, bis hin zu den Netzen, auf denen sie laufen - AxiCom hat sehr fundierte Erfahrungen in allen Bereichen der Telekommunikationsbranche.

Aufgrund unserer Zusammenarbeit mit Kunden wie ZTE, BT und Kineto Wireless, sind wir mit allen Wassern gewaschen, um Bewusstsein zu schaffen und Entscheidungsträger zu beeinflussen, unabhängig davon, ob sie Ingenieure, Führungskräfte oder einzelne Verbraucher sind.

BT - A Different Point of View overlay
BT
BT - A Different Point of View
The Challenge In February 2009, BT España. which provides communication and IT services for the Spanish business market, launched its mobile services for corporations, small and medium-sized businesses and freelancers. The aim was to carry out a PR campaign that would obtain a high return on investment (ROI) compared to an advertising campaign, and that was innovative, in contrast to what the...
PUMA Phone for Sagem Wireless overlay
Sagem Wireless
PUMA Phone for Sagem Wireless
Sagem Wireless turned to AxiCom to launch the PUMA Phone – a mobile phone from the sports lifestyle brand PUMA. The Challenge Competing against mobile phone vendors with massive launch budgets and in a market dominated by hype around Android devices and the iPhone, the AxiCom team knew it needed to take a creative, nimble and proactive approach to building the buzz ahead of the launch...
ZTE F930 Handset launch overlay
ZTE
ZTE F930 Handset launch
The Challenge The ZTE F930 handset was to be launched in the UK, with the principal target being young women. ZTE had not engaged with this audience before in the Consumer space in the UK, and was keen to use social media to gain quick recognition for the ZTE brand and the handset. UK operator  Three  was the key route to market, so the main aims were to achieve a quick lift of...